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How we created a phishing awareness video

From the brief and script to the designed slides, the animations and the finished video. Follow the whole project step by step.

Length
2:36
Scenes
10
Presenter
Honza
Format
16:9

Step 1

The brief.

To start, just describe what the video should explain, who it’s for and how long it should be. You don’t need graphics or a script.

Brief: training video “How to spot a phishing email”

Goal and scope

A short training video for employees on how to spot a fraudulent email. The company has recently been receiving messages that pretend to come from Microsoft. Using one concrete example, the video should show what to look out for and what to do.

  • Length: about 2.5 minutes.
  • Presenter: an avatar who introduces himself as Honza, the person responsible for security.
  • Visuals: illustrative images for each point, next to the avatar.
  • Use: training for new employees and sharing with all colleagues.

Intro

Honza introduces himself and says he’ll show how to recognise a fraudulent email pretending to come from Microsoft.

Example of a fraudulent email

An employee receives an email about suspicious activity on their account. Unless they confirm their identity within 24 hours, the account will supposedly be blocked. The message looks like an official notice: the sender is Microsoft, the subject mentions unusual sign-in activity, it lists sign-in details and has a “Verify account” button. The video then goes step by step through the signs that give the fraud away.

1. Sender

Anyone can use Microsoft as the sender’s display name. The address looks right at first glance but hides one important difference: the letter “c” in Microsoft is actually a Cyrillic character. It looks almost the same, but it’s a different character and therefore a different web address. The homograph attack must be explained so that people without a technical background understand it. The video must not claim that the address looks like this in every app, because each program may display it differently.

2. Time pressure

The threat of a block within 24 hours is meant to make people act in a hurry and without checking. That’s exactly what scammers count on.

3. Link

The button offers to verify the account but can lead somewhere else entirely. The video shows that on a computer you just hover over the link without clicking and check its real address; on a phone you press and hold the link. For comparison, it also shows the genuine Microsoft 365 sign-in address.

4. Fake sign-in

The link may open a fake Microsoft 365 sign-in page. Anyone who enters a password or verification code there may hand them to attackers. Even the padlock in the address bar doesn’t guarantee you’re on the right site; it only means the connection is encrypted.

5. Spelling

The video dispels the idea that you can spot a fraudulent email by its spelling mistakes. Today such messages are often written flawlessly. It’s more important to check the sender, the links and any unexpected requests.

What to do

  • Don’t click a suspicious link.
  • Open Microsoft 365 directly through its known address or app.
  • Report the email to the IT department.
  • Anyone who has already entered their details tells IT immediately and follows their instructions.

Closing

A short outro with the easy-to-remember slogan “Don’t click. Verify. Report.”

Requirements for the examples

  • All emails, addresses and pages in the video are for illustration only and clearly labelled as examples of fraud.
  • No real employee addresses.
  • Nothing that can be clicked.

Supporting materials

There are no graphics for the individual points. The supplier will create them.

Step 2

The script.

We split the brief into scenes. Each scene has its own text for the avatar and its own visual. We record the voice-over first, then time the animations to match. The video itself is in Czech; the script is shown here in English translation.

  1. 1

    Intro

    11 s

    Hello, I’m Honza and I’m responsible for security. I’ll show you how to recognise a fraudulent email pretending to come from Microsoft.

  2. 2

    Suspicious email

    18.8 s

    You’ve received an email about suspicious activity on your account. Unless you confirm your identity within twenty-four hours, your account will supposedly be blocked. And the message looks like an official notice. So how can you tell it’s a scam? Let’s go through it step by step.

  3. 3

    Sender

    13.6 s

    First, check the sender. Anyone can use the name Microsoft. And the address itself? At first glance it looks right. But it hides one important difference.

  4. 4

    Swapped character

    14.7 s

    The letter “c” in Microsoft is actually a Cyrillic character. It looks almost exactly like our “c”, but it’s a different character, and so a different web address. This is called a homograph attack.

  5. 5

    Time pressure

    14 s

    The next warning sign is time pressure. If you don’t verify your account within twenty-four hours, it will be blocked. Scammers want you to act in a hurry, without checking.

  6. 6

    Link

    26.8 s

    Watch out for links, too. The button offers to verify your account, but it may take you somewhere else entirely. On a computer, hover over the link without clicking and check its real address.

  7. 7

    Fake sign-in

    15.9 s

    The link may open a fake Microsoft 365 sign-in page. If you enter your password or verification code, attackers can get hold of them. Even the padlock in the address bar doesn’t guarantee you’re on the right website.

  8. 8

    No mistakes

    13.9 s

    And forget the idea that fraudulent emails must contain spelling mistakes. Today they can be written flawlessly. What matters more is checking the sender, the links and any unexpected requests.

  9. 9

    What to do

    17.6 s

    So what should you do? Don’t click the suspicious link. Open Microsoft 365 directly through its known address or app, and report the email to your IT department. If you’ve already entered your details, tell IT immediately and follow their instructions.

  10. 10

    Outro

    5 s

    No avatar and no voice-over. The slogan “Don’t click. Verify. Report.” stays on screen.

Step 3

The slides.

For each scene we design a visual that shows exactly what the avatar is saying. The bottom right corner is kept free for the avatar.

  • 1. Intro

  • 2. Suspicious email

  • 3. Sender

  • 4. Swapped character

  • 5. Time pressure

  • 6. Link

  • 7. Fake sign-in

  • 8. No mistakes

  • 9. What to do

  • 10. Outro

Step 4

The animations.

We animate the slides to the exact length of each scene. Elements appear at the moment the avatar mentions them.

Scene 1 of 10 · 11 s

Intro

“Hello, I’m Honza and I’m responsible for security. I’ll show you how to recognise a fraudulent email pretending to come from Microsoft.”

Step 5

The finished video.

The avatar, voice, slides and animations combined into one video, ready to send to employees.

Training: How to spot a phishing email

Video price

Calculated using our current pricing. A gallery avatar, voice-over in one language, background, logo, subtitles and one round of revisions are included in the base video price.

ItemScopePrice
Avatar Gallery avatar CZK 0
Base videoup to 60 s CZK 3,490 + 4 × 30 s at CZK 1,300 2:36 CZK 8,690
Script and video copy 2 h × CZK 1,630 CZK 3,260
Graphics and slide preparation 3 h × CZK 1,630 CZK 4,890
Animation of graphics and infographics 3 h × CZK 1,630 CZK 4,890
Total excl. VATCZK 21,730

For your own video, the price depends on its length and how much custom work it needs. We always confirm the scope and the final price before production starts. Pricing →

Want a video like this?

Send us your brief in your own words. We’ll take care of the script, slides and animations.

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