Project example

Turning an annual report into a video

From the annual report PDF and the script to the designed slides, the animations and the finished video. Follow the whole project step by step.

Length: 2:05
Scenes: 11
Presenter: Ondřej
Format: 16:9

Step 1

The brief.

To start, just describe what the video should explain, who it’s for and how long it should be. You don’t need graphics or a script.

Source: annual report (PDF, Czech) ↗

Brief: video from the VIREON Okna 2025 annual report

Goal and scope

Our 2025 annual report is a PDF, but few people read a document like that from start to finish. We want to turn it into a short video in which the CEO presents the company’s key results and plans. The video will complement the PDF, not replace it.

Length: about 2 minutes.
Presenter: an avatar in the role of CEO Ondřej Malý.
Visuals: clear slides next to the avatar with figures and charts taken from the annual report.
Format: landscape 16:9.
Use: the company website, LinkedIn, and meetings with employees and business partners.

Intro

Ondřej Malý introduces himself as CEO of VIREON Okna and says he will briefly present the key results for 2025 and the plans for the period ahead.

2025 in numbers

2025 was a record year for the company. It produced more than 38,000 windows and doors. Revenue grew by 12% to almost CZK 1.5 billion.

Revenue and profit

The company has grown for five consecutive years. Operating profit reached CZK 214 million and net profit exceeded CZK 100 million. The video should show the growth in a chart covering the last five years.

Exports

Exports made a major contribution. Foreign markets now account for 41% of revenue, with Germany and Austria the largest.

Investment

In September the company opened a new painting and assembly line in Havlíčkův Brod. The CZK 182 million investment increased production capacity by a quarter.

People

The results are above all down to people. The company welcomed 26 new colleagues, the team grew to 412 employees and the average wage rose by 8%.

Sustainability

The company also invests in sustainability. Its solar power system supplies a third of its electricity needs, the carbon footprint per window fell by 18% and the company recycles 94% of its waste.

Outlook for 2026

In 2026 the company plans to enter the Polish market, launch a new range of passive-house windows and reach revenue of CZK 1.65 billion.

Closing

The CEO points to the full annual report on the website and thanks customers, business partners and all colleagues for their trust and great work. A short outro with the company name ends the video.

Requirements

Only figures from the annual report are spoken in the video or shown on the slides. Nothing is calculated or added.
Each slide shows only what the CEO is talking about at that moment.
Figures and charts appear the moment the CEO mentions them. Every animation finishes before the end of its section.
The slides follow the design of the annual report.

Supporting materials

The 2025 annual report as a PDF. The supplier creates the slides and animations from it.

Step 2

The script.

We split the brief into scenes. Each scene has its own text for the avatar and its own visual. We record the voice-over first, then time the animations to match. The video itself is in Czech; the script is shown here in English translation.

1234567891011

1

Intro

5.9 s

Hello, my name is Ondřej Malý and I am the CEO of VIREON Okna.
2

Annual report

9 s

I’d like to briefly present our key results for 2025 and our plans for the period ahead.
3

2025 in numbers

12.6 s

2025 was a record year for us. We produced more than thirty-eight thousand windows and doors, and our revenue grew by twelve percent to almost one and a half billion crowns.
4

Revenue and profit

10.2 s

We have grown for five years in a row. Operating profit reached two hundred and fourteen million crowns, and net profit exceeded one hundred million.
5

Exports

10.6 s

Exports made a major contribution. Foreign markets now account for forty-one percent of our revenue. Our largest export markets are Germany and Austria.
6

Investment

11.8 s

In September we opened a new painting and assembly line in Havlíčkův Brod. The investment of one hundred and eighty-two million crowns increased our production capacity by a quarter.
7

People

12.5 s

Our results are above all down to our people. We welcomed twenty-six new colleagues. Our team grew to four hundred and twelve employees, and the average wage rose by eight percent.
8

Sustainability

14.4 s

We also invest in sustainability. Our solar plant covers a third of our electricity use, we have cut the carbon footprint of each window by eighteen percent, and we recycle ninety-four percent of our waste.
9

Outlook 2026

12.9 s

In 2026 we plan to enter the Polish market, launch a new range of passive-house windows and reach revenue of one billion six hundred and fifty million crowns.
10

Closing

8.5 s

You’ll find the full annual report on our website. I’d like to thank our customers, business partners and all our colleagues for their trust and great work.
11

Outro

4 s

No avatar and no voice-over. The company name and “Annual report 2025” stay on screen.

Step 3

The slides.

We pick out the essentials from the annual report and design clear slides with figures and charts in the style of the document. The bottom right corner is kept free for the avatar.

1. Intro
2. Annual report
3. 2025 in numbers
4. Revenue and profit
5. Exports
6. Investment
7. People
8. Sustainability
9. Outlook 2026
10. Closing
11. Outro

Step 4